![]() Must be an integer.Īs with Enhanced Ecommerce, either the item_id or item_name is always required when products are dealt with. Product category 5th level (or alternative).Īny discount associated with this product. Product category 4th level (or alternative). Product category 3rd level (or alternative). Product category 2nd level (or alternative). GA4 parameterĬorresponding Enhanced Ecommerce parameter The concept of a product list has been widened to include a list identifier, and multi-level product categories have been expanded to their individual parameters. The data model for products has changed somewhat as well. The data model includes some welcome additions that were missing from Universal Analytics, namely add_to_wishlist and view_cart. There are no steps anymore - rather, GA4 offers you the (presumably) most popular checkout steps of adding shipping and payment info to the purchase. * The checkout funnel is collected a bit differently with Google Analytics 4. GA4 actionĪdd shipping info during the checkout flow.Īdd payment info during the checkout flow. It’s not just an analogy, though, as there’s a migration path available when upgrading from Google Analytics Enhanced Ecommerce to GA4 Ecommerce. The Corresponding Enhanced Ecommerce action column refers to what the analogy in Enhanced Ecommerce would be. ![]() The GA4 action in the table below represents the Event name you need to configure in your site’s code or Google Tag Manager tags when building the respective Ecommerce hit to GA4. They represent the discrete funnel steps that the data model uses to reflect the funnels in your website. Let’s begin with the types of events you can collect. ![]() They’re similar in many places, but also have some key differences that will be covered here. It’s only fair to start with a comparison between Universal Analytics’ Enhanced Ecommerce data model and the one put forth by GA4. Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox! Other great resources include Charles Farina’s blog and Ken William’s Google Analytics 4 resource. Google Analytics 4 instructions for Google Tag Manager implementationįor help with analysis and what to do once the data hits the reports, make sure to follow Krista Seiden’s blog, where she’s already added a walkthrough of the Ecommerce reports in Google Analytics 4.Make sure you follow the official documentation as well:
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